WEConnect International is a global network that connects women-owned businesses to qualified buyers around the world. Today the organization counts more than 4,000 registered women's business enterprises. 
In this moment of growth, WEConnect decided to relaunch their own website, offering new functionalities to their members but also helping them attract more registrations with their new, appealing look.

Virya Group, our partners in the UK, contacted us to collaborate with them on this demanding project.
 The idea was to create something that was appealing to the new visitors but most of all, functional and helpful for the 4,000 members and the people working for the organisation. 
The old website was built on an old Joomla! version. During the last years, as the organisation acquired new members, portal growth exploded with content and information that was difficult to organise following any specific logic. So our preliminary work focused on the content hierarchy for each page, creating a better sitemap of the site so that all content was easy to find.

In collaboration with some of the board members, we defined the new WEConnect International's visual language: a new colour palette made with warmer colours was added to the existing blue hues and a set of icons and illustrations were created to represent the mission and achievements of the organisation.

WEConnect International measures its success showcasing the success of women all around the world.
 For this reason, we designed a completely new section where success stories of women entrepreneurs could find their voice and space. It proved to be a winning decision for both the organisation, in terms of acquiring new members, but also for the women of the network who are empowered and inspired by other members.