​​​​​​​Heritage Bikes 

This is a proposed redesign of the Heritage Bikes identity system, developed upon verbal and visual research on the institution as well as its mission.

Heritage Bikes is the perfect place to build a custom bike, preferably while sipping a latte. It is both a coffee shop and a bike shop and has created a community of coffee loving bikers. 

The challenge was to create a cohesive logo mark that brought their different ventures together. My redesign focuses on the 'build it your self ' and  DIY approach that Heritage Bikes offers.