GOLD'S GYM MEMBERSHIP
BRIEF - Eating junk is a major problem that leads to obesity but a well-built body is also desired by everyone. The objective was to urge people to join the Gold's gym and turn their fat into an attractive body.
SOLUTION - We took an image of food item that is rich in carbs and that almost everyone consumes on a daily basis and manipulated it to make it look like six pack abs.
