'Don't Put Up With the Pressure'
Sinusitis traditionally hits at the start of winter. The worst part being the intense feeling of constant pressure. We decided to dramatise this feeling by showing how it 'feels' when your head is ready to explode.
The concept was then carried through into trade communications.
Photographer: Jan Verboom
Agency: TBWA Cape Town
Copywriter: Simon Lotze
Agency: TBWA Cape Town
Copywriter: Simon Lotze
