OCEANFLEET is the leading seafood supplier and your direct source of finest quality live, fresh and frozen seafood. Extensive relationships with fishermen and presence in many of the major seafood landing ports give OCEANFLEET direct access to the highest quality seafood, with its central facility in London providing excellent
links for distribution into the UK and international markets.

Indeed, OCEANFLEET supplies customers worldwide such as in the UK, France, Spain, Germany, China, etc. and operates 3 networks with integrated seafood facilities:

Source of quality prime seafood like turbot, dover sole, brill, scallops, etc.

Distribution center for the Chinese market, also home to OCEANFLEET’s state-of-the-art live seafood storage tanks.

- Website revamp and redesign
- Desktop & Mobile ecommerce experience
- Global and local ecommerce in China
- International & Chinese payment gateways

- Website revamp and redesign
- Mobile first strategy for ecommerce
- SMS alerts and notifications to customer base
- POS inventory management system for multi-stores
- POS integration with online and cash payment
- Multi currency & international point of sale
- Refund system management
- EAN 13 barcode and QR code generator
- E Commerce and in-shop scale synchronization
- Tracking and delivery management system
- Bulk stock, product and price management
- Multi-language platform using Drupal
- Order and Payment Reminder system
- Chinese (Wechat, Alipay and Unionpay) and international (Paypal Pro) payment gateway implementation

OCEANFLEET previously operated mainly in the UK and wanted to take advantage of the online and mobile commerce growth rates in foreign markets, specifically China, to meet customers’ flourishing multichannel demands. 

Indeed, as part of its digital transformation project that aims to see a percentage increase in sales come from ecommerce  in response to the fact that most of the retailer’s online traffic is now via mobile devices,  OCEANFLEET asked QPSOFTWARE to develop an ecommerce strategy that included the development and launch of a responsive and mobile-first ecommerce platform to establish a strong foundation which supports the seafood company’s future innovation agenda and new products rollout in China. 
Indeed, as a well established business, operating in a large number of countries,  OCEANFLEET needed to strike the right balance between global brand consistency and local relevance in order to meet the needs of the Chinese market.

The site requirements included a total website revamp and redesign, that integrates content and ecommerce to enable customers to engage more effectively with it, wherever they live in the world. The site would also provide regional variations to reflect customer preferences in each market for merchandising, payment and delivery fulfilment.

More importantly, OCEANFLEET also needed to build a web presence for the mobile world in order to create an incredible experience for its users regardless of what device they are using. Also, as a large-scale project with ever-increasing demands and
requirements that would extend far beyond the project’s initial characteristics, adjusting scope at each iteration was fundamental.

Therefore, OCEANFLEET tapped QPSOFTWARE to create and develop a desktop and mobile ecommerce experience worthy of the seafood company’s expectations to remain a player in its competitive market.