Final Major Project, London College of Communication 2017
The Museum of Ephemerality / Eternality is a brand created following 15 months of design research, visual exploration and written evaluation. The project focused on how the visual culture of a city is constructed. The creative and vibrant area of Shoreditch, located in the London Borough of Hackney served as the context of study.
Shaping the image of a city is an ongoing activity as buildings are always being constructed or modified.
The brand uses museology as a tool to enable people to look at their spatial narrative as a part of human history. Visitors are encouraged to curate what they seek by either embracing the ephemerality in city shaping or conserving aspects of their visual culture.
