GSB, a New beginning leaflet
Information to newly divorced couples on the in's and out's keeping it calming and relaxed and not a hard edge document, a soft approach to a harsh subject.
Information to newly divorced couples on the in's and out's keeping it calming and relaxed and not a hard edge document, a soft approach to a harsh subject.
The brand for this was to relax and calm the intense situation of divorce. We used the butterfly concept as to display new life and a new future, we also used the natural world to for the offset imagery to also relax the feel of the brochure and to relate to something natural.