Jason Soy's profile

Amazon - The Break Up

At its release, the Amazon Echo was viewed as a tech toy for rich people. Amazon wanted a spot to make the Echo feel like an everyday tool for average Americans. Here's how I'd use the Echo if I were an average American dad.
CREDITS
Agency: Leo Burnett
Chief Creative Officer: Judy John
Group Creative Directors: Dave Thornhill, Grant Cleland
Art Director: Sally Fung
Copywriter: Jason Soy

Amazon - The Break Up
Published:

Amazon - The Break Up

At its release, the Amazon Echo was viewed as a tech toy for rich people. We were tasked with making it feel like an everyday tool for average Am Read More

Published:

Creative Fields