East Fork Roofing is named after a portion of the Carson River near where the company was founded. Keeping true to the company’s history with the Reno Tahoe area, I worked with Grind Creative to design their brand to include some subtle outdoor elements throughout various collateral pieces. The logo is inspired by vintage designs, to convey the company’s years of experience in the industry in addition to the years in operation. They also wanted to illustrate the handcrafted quality you’ll experience when working with East Fork Roofing.