WWF Campaign
WWF (World Wildlife Fund) wanted to inspire a younger generation to understand that every individual has an impact on the planet and the effect on its current state. The organisation wanted to incorporate the Living Planet Report Findings and make them relevant and accessible
for the chosen target market.
for the chosen target market.
The message: “Feel good by doing good.” The concept is to show individuals how to make small differences, which in turn could potentially make a huge impact. This would be used instead of instructing people on what to do, but rather being the example and doing it ourselves –
dispelling the ideas of hypocrisy. Sometimes individuals are willing to help organisations, but do not think they are capable or are unsure as to how they can help – thus it will be successful for them to be shown.
dispelling the ideas of hypocrisy. Sometimes individuals are willing to help organisations, but do not think they are capable or are unsure as to how they can help – thus it will be successful for them to be shown.
The executions: App, stationery and two billboards.
Copywriters: Sarah Mee and Megan Roberts
Visual communicators: Abigail Nel, Gabrielle Brummer and myself.
Multi-media: Lauren Bennett
