2016: For this project, I was given a very loose verbal brief to work with and a very short timeline. Over the space of about a day or two, I got work work with identifying the users and their expectations for the brand and the business goals. Because of the short timeline, I turned to the Internet for online research into competitors, conventions and ideas. As I continued with my research, I always had a notebook and pen at hand to be able to quick sketch out ideas as they popped into my head. I then used all of my research to come up with as many ideas as possible in a given time. The next step was to select a few of the best ideas and worked on neatening them up with Illustrator and turning them into high fidelity mock ups. At this stage I handed them over to my superiors for feedback, collaboration and iterations.