Taking a global B2B brand to customers.
Advertising.com (now AOL Advertising) is synonymous with performance and results. In 2008, while a partner and creative director at no|inc, I looked to reposition the brand at the pinnacle of performance and results-focused online marketing. Although we needed to keep to core identity elements (logo, the dot, palette), I developed a simple and unassuming art direction with a snarky copy tone to communicate the company's quirky but self-assured personality.
Homepage
We personified "the dot" and made is an active partipant in the brand conversation.
Data is key.
Color was used to differentiate audiences.
Branded blog integration.
The brand expression was articulated across the enterprise. Here is an example of a custom client portal. Conveys the University of Phoenix and the Advertising.com brands harmoniously.
The dot was used as a unifying theme across the enterprise. This is a screenshot from a motion graphics piece.
UX of all enterprise sites and applications was standardized and brought under the revised brand architecture.
Publisher facing analytics interface.
Self-service platform targeted to small volume advertisers.
Campaign initiation summary.
