Re-branding- Discovery: the way of the curious
The are some TV programs the we love and hate when they make decisions they make their content dull and uninteresting. In my 3rd year of my multimedia design degree we were tasked with a re-branding project. Lets try and make Discovery exciting again
Starting with a new logo, we went with something that was more modern, simple and something that gives a feeling of 'discovery'
For the sting we went with a kinda bringing something into focus, understanding etc. The backgrounds came from the concept of 'What happens if?' with a slow motion effect.
The strap-line we added a bit of child like curiously
Lastly we have a TV guild app
Thanks for checking out this project
