It's time for the 8th annual Snow Valley ticket promotion at Discount Tire Centers! Every year the tire chain offers 4 free tickets to the ever popular Snow Valley Mountain Resort.
It's always a fun adventure to think of new ways to visually showcase this promotion for Discount Tire Centers. In past years I would stick with bright sunshine and happy faces. This year my goal was to add a lot more drama to the promotion. I wanted this year to really showcase excitement vs. an everyday added value promotion.
I feel like layering in all of the textures really brought the artwork to life. Ice cold lettering with bursts of snow on a black background actually made me feel a bit chilly and caused the entire image pop off the page.
