I spearheaded the conceptualization, design, and execution of monthly social media content for Subway Pakistan, seamlessly integrating photography and design elements. Taking charge of ideation, I meticulously planned and executed photography concepts, followed by editing to craft compelling social media posts. Notably, several of these posts gained recognition and were subsequently shared by Subway Global on their global platforms. The outcomes were remarkable, with our efforts leading to a substantial increase in brand awareness, heightened brand equity, and an impressive 42% surge in social media engagement.