Brandonn Catabay's profile

Pizza & Pie Restaurant Branding

Logo | One-color version & two-color version (tints allowed)
~ Create a logo based off an in-class sketch provided by the professor

[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Stamp Card | Front-side

[How I Broke The Rules]


[Biggest Challenge]
Creating a layout where the ten "punches" wouldn't interfere with the design on the reverse side.

[My Pride & Joy]
Stamp Card | Reverse-side

[How I Broke The Rules]


[Biggest Challenge]
Creating a legible and captivating design on a layout the size of a business card.

[My Pride & Joy]
Order Sheet | Single page
~ Goal of project was to familiarize myself with tables in InDesign.

[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Takeout Menu | 8.5x11 inches,tri-fold, outer layout, grayscale only

Challenge: Turn a seven page Word document into a kick-ass takeout menu.
[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Takeout Menu | 8.5x11 inches,tri-fold, inner layout, grayscale only

Challenge: Finding photos that a) look good b) don't infringe on copyright and c) still look good.
[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Dine-in Menu | 12"x12", front layout, two colors only (tints allowed), same info as takeout menu
~This design is inspired after the size and style of a 1950's vinyl record sleeve ~

[How I Broke The Rules]


[Biggest Challenge]
The creation of the orange icon headings (specifically the straw).  Sifting through Google Image results of "rolling pin png" wasn't too exciting, and neither was modifying them in Photoshop.

[Pride & Joy]
THAT VINYL OUTLINE IS SO DOPE.  I didn't add it until every other piece was done, so the menu was a little ugly until then.
Dine-in Menu | 12"x12", reverse layout, two colors only (tints allowed), same info as takeout menu

[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Postcard Coupon | Reverse side, color, MUST comply with USPS standards

[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Postcard Coupon | Front side, color, MUST comply with USPS standards

[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Pie Catalog (Front Cover) | 20 pages, full color, kick-ass, MUST comply to USPS standards

[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Pie Catalog (Letter From The Founder)

[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Pie Catalog (Spread One)

[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Pie Catalog (Spread Two)

[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Pie Catalog (Spread Three)

[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Pie Catalog (Spread Four)

[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Pie Catalog (Spread Five)

[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Pie Catalog (Menu Spread)

[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Pie Catalog (Recipe Spread)

[How I Broke The Rules]


[Biggest Challenge]


[My Pride & Joy]
Pie Catalog (Order Page)

[How I Broke The Rules]
All those hy
-phens.

[Biggest Challenge]
Choosing a bullet point that matched my brand.

[My Pride & Joy]
When you hold all the pages together, the inner sleeves create a frickin' beautiful full spread of the brand.
Pie Catalog (Back Cover) | 20 pages, full color, kick-ass, MUST comply with USPS Mailing Guidelines

[How I Broke The Rules]
Nearly failed this entire project because those music notes almost crossed some lines with USPS Mailing Guidelines.

[Biggest Challenge]
(see above)

[My Pride & Joy]
Aren't those orange circles are adorable.
Pizza & Pie Restaurant Branding
Published:

Pizza & Pie Restaurant Branding

Branding through various print materials. Helped me figure out how Illustrator, Photoshop, and InDesign can work together. 1950's era inspiration Read More

Published: