DOT is a period and fertility tracking app tailored for the efficient and proactive woman. I created the name and brand identity with a team who designed and developed the iOS app entirely from scratch.
Created for small screens and a diverse range of users, the identity employs refined clarity and legibility in both the brevity of its name and the confident, geometric forms of the logotype.
The solitary dot in the O letterform represents the identity’s namesake and the cycle tracking system used within the app.
With sophisticated and predictive algorithms, the app empowers women with the knowledge and assurance they need for planning their future.