In 2016 TG4 approached us to help build their social media following and drive viewers to their new online catch-up player. What better way to spark something than by having their ever popular presenter Caitlín Nic Aoidh get struck by lightning and disappear live on air on Halloween night.

Seeding it out on social straight after the event we caught the attention of the public, along with news, media and publishers, reaching a new global audience for the channel.