Premises: 2014 | B2B leadership conference
Brand: Enlightening, part of Marketing Insiders Group
Challenge: communication campaign aiming to trigger awareness, sponsors and conference ticket sales
Execution: PR, guerrilla marketing, BTL, online banners & social media
My contribution: brand identity, event concept, creative direction, copywriting, project coordination
Note: All brand names that are mentioned in the creative work have no commercial or copyright purposes.
Unconventional pre-event activation which triggered wide media coverage and buzz.
World precision landing champion jumps from 3000m and lands on the event logo.
Digital footprint
Leadership conference presentation
Newsletter invitation example
