THIS FOLDER SHOWCASES MY INVOLVEMENT AS CREATIVE DIRECTOR. THE INTENTION, ON THE WHOLE, IS TO SHOW THAT RETAIL DOESN'T HAVE TO BE BORING OR TYPICAL.

THIS MAILER FOR NEW VAAL MOTORS WAS QUITE A CHALLENGE. FCA RULES STIPULATE CROSS-BRANDING (ITALIAN BRANDS TOGETHER WITH AMERICAN BRANDS) ISN'T ALLOWED. SO I HAD TO FIND A WAY TO DO THIS MAILER INVITING CUSTOMERS TO COME AND VIEW A MALL DISPLAY. IN THE END, I TURNED A MERE MALL DISPLAY INTO AN EVENT.

HOW DO YOU MAKE AN ADVERT FOR A LUBRICATION SERVICE SEXY?? HMMM. I THINK WE SUCCEEDED. 

ONE OF MY FAVOURITE ADS. A RETAIL ADVERT FOR THE FIAT 500 POP.

THIS IS A SERIES OF EXAMPLE BROADSHEETS I MADE MY DESIGNER DO IN ORDER TO SHOW POTENTIAL CLIENTS OUR RETAIL SKILLS.

THIS IS A MAILER INVITE, OR E-VITE, FOR EVERSTAR CLIENTS TO THE EVERSTAR FUTUROAD EXHIBITION. I CHOSE TO USE A SCHEMATIC TO CONVEY INFORMATION ABOUT TIME, DATE, PLACE ETC.

AN ADVERT DONE FOR A FRIEND OF OUR MD, A LOCAL FASHION DESIGNER.

THIS ADVERT FEATURES A TRANSLATION OF THE FIAT PANDA PAY-OFF LINE "GOES ANYWHERE, PARKS EVERYWHERE" INTO AFRIKAANS. THE RESULT: "DIE ROND-RITS, SKRIK-VIR-NIKS MOTOR."