NIGHTLY CHRONICLES 
BRANDING & PACKAGING DESIGN 
Nightly Chronicles is a bedroom refresher kit based on contemporary dream interpretation. Dream analysis has been part of human history since ancient Egypt. The contemporary take on this practice is a mixture of different cultural beliefs and Sigmund Freud’s theories on dreams. The kit helps the customer have a more pleasant sleep and learn about dream analysis.
Each product represents a common dream such as flying, falling, dreams about water or money. The packaging includes a brief description of what the dream may symbolize to help the user analyze their dreams in the dream journal included. The outer container serves as a pillow case that will remind the user the importance of dream analysis. Fantasy and myth drive the design by merging symbols of the dreams, clouds, and stars. The colour purple was chosen due to the calming and uplifting effects it has on the mind and body.
Nightly Chronicles
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Nightly Chronicles

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