The annual Writers' League of Texas Agents' Conference connects local writers with literary agents and editors from across the country. With a majority of attendees being long-time writers who have yet to be published, hitting this truth was necessary to persuade them to register and increase their chances of finally being published.

 

Strategy: Create a program cover and a graphic to be used for marketing and promotions that would appeal to long-time writers.

 

The design I created pulls at the emotions of unpublished writers, reminding them what could've been, and what still can happen to them.