Tinderpoint
Rebranding & Creative Direction by Pablo Benites - http://www.helloiampablo.eu
Rebranding & Creative Direction by Pablo Benites - http://www.helloiampablo.eu
When Tinderpoint started out as RingJohn in 2002, the company consisted of John working at his kitchen table.
Fast forward a decade, and John’s solo operation had grown to 15ish people.
Much as they love puns, RingJohn was starting to feel a bit too… John-focused. After much debate, they've settled on “Tinderpoint”.
Much as they love puns, RingJohn was starting to feel a bit too… John-focused. After much debate, they've settled on “Tinderpoint”.
Just as they were about to unveil the new identity to the world, an app with a novel twist on dating started making the rounds of US college campuses.
Look guys,” said John. “This will only ever become an issue if that dating app gets so big – I mean Facebook big – that it completely hijacks the word “tinder”, making it synonymous with casual dating forever.
Look guys,” said John. “This will only ever become an issue if that dating app gets so big – I mean Facebook big – that it completely hijacks the word “tinder”, making it synonymous with casual dating forever.
Website
Stationey + Print
Blog - Tinderpoint Insights
Facebook + Google Ads
