This visualisation shows the evolution of video game consoles from 1967 to 2012, and how the different brands have affected and changed the market through the release of their respective consoles. Due to the high competition between brands, each one has been pushed to reach a high standard to keep their audience interested and ensure they aren’t left behind in a busy market worth over $100 billion. A total of eight generations have seen advancement in the technology used. Through the overall design, BIT size, controllers and technical specifications of the consoles, market leaders have continued to surprise game fanatics with each new release.