The logo is the visual identity for the Our Home campaign. The logo combines a contemporary vector feel with a traditional calligraphic mark. The element of the brush stroke is incorporated into our logo to represent the calligraphic traditions of Asian art. The condensed font holds together as a unit, reinforcing our message that there is power when people come together. The logo will be applied to all print and web materials to uphold a visual consistency of the Our Home brand.
The Our Home logo was inspired by calligraphic traditions in many different Asian cultures. The form is based on a section of the Chinese character for home. The words “our home” are set in Univers Compressed, which holds together as a unit under the shelter of our mark. The logo combines a contemporary vector feel with a traditional calligraphic mark in order to target our demographic.