Hire Bicycles Promotion
Santander hire bikes are being used more and more often in London, and when monitored over the course of one hour I found that, roughly, for every single owned bike being cycled there were an additional three hired bikes being used. Based on this data, an idea for potential hire bike promotion was developed along with infographics and additional 3D printed bicycles that could be handed out as freebies. The best promotional stands are those that give the passersby something to take home, whether this be novelty such as the tiny bikes I had created, or a completely unrelated candy.
