Cuidandodemi.com - SEM Project
This project was run with the goal of increasing the number of visitors to the page through online publicity in the Google Search Red.
The Campaign started in June, 29th, 2017 and ended up on August 26th. Was run for 3 countries (Costa Rica, Guatemala y Dominican Republic)
Some of the activities I run for this project were:
*Keywords Research for each Country
* Redaction and SEM Optimization of the Ads to implement.
*Creation and optimization of landing pages.
*Installation and configuration of Google AdWords and Google Analytics.
*Tracking and reporting weekly.
*Creation of Dashboards using Google DataStudio.
You can visit the site at: www.cuidandodemi.com
RESULTS:
*7,828 % visits growth the time of the campaign compered with the period before. Increase of visitors from 221 to 17543.
*Budget Optimization.
- Received over 17k visitors spending less than 900 usd for the entire period of the campaign.
-Avg CPC cut on 0.05. (Benchmark is 0.30)
*SEM Campaign Positioning
We escalated the campaign so they appeared in the first position of the paid ads for most of the keywords
*Organic Positioning of the Website.
Due to the Landing Pages creation, the SEO On Page and the constant optimization of the campaign we received I high voluem of traffic the help us to escalate and received visitors from the Organic Search results. Gaining I high volume of visits compared with the before period.
