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Cleveland Indians Rebrand Concept Identity Design

The new Cleveland major league baseball team identity represents a major departure from culturally appropriated images in the professional sports arena. This logo change is made in hopes that other professional and collegiate sports programs around the country will consider the ramifications and negative consequences that result from profiting off of the stereotypes of certain groups of people, whether the ties that bind them be religious, political, or ethnic.
Cleveland Indians Rebrand Concept Identity Design
Published:

Cleveland Indians Rebrand Concept Identity Design

Challenging Stereotype Design and Branding in Collegiate and Professional Sports

Published:

Creative Fields