The client is very principled about the quality of the product he produces, so the apiaries are located in ecologically clean regions of Switzerland and Ukraine – this is his special pride.

The target audience is women 30+ who take care about  themselves, care about their health and the health of their families. They very selectively choose products in the supermarket. First of all is quality not the price. They got used to buying proven products.

Create a package that will attract attention even from a distance of 1.5 meters. Increase the level of confidence in honey by building associations with the purity and naturalness of the ingredients.

I decided to emphasize the naturalness of honey. For this, I abandoned the graphic patterns that competitors use. I took as a basis photographs of plants from which each sort of honey is collected and placed on a white background, which emphasizes the purity of quality. Such a feed advantageously distinguishes the package against the background of dark and speckled variants. Spoon with spilled honey asks it to lick.

The design is modern, concise and eye-catching.