Objectives
Deliver an outline and framework for creating a services and subscription model aimed at influencing consumers to buy a new PC and take action to refresh their old PC.
• Describe how the mechanics of the working model might operate, potential
revenue sharing, ROI between co-marketing partners, budget and timeframe to
execute the program. Resource requirements.
• Propose pilot countries in APJ. Note: PC Refresh mainly aimed at mature or T1
markets: Australia, Singapore, Japan, India (Tier 1), Indonesia (Tier 1).
• Describe how the mechanics of the working model might operate, potential
revenue sharing, ROI between co-marketing partners, budget and timeframe to
execute the program. Resource requirements.
• Propose pilot countries in APJ. Note: PC Refresh mainly aimed at mature or T1
markets: Australia, Singapore, Japan, India (Tier 1), Indonesia (Tier 1).
Agency ideation
Come up with 2 or 3 ideas to enhance the Intel plans already included in
this document around the “PC for Life” concept. Additionally, new ideas around PC Refresh are welcomed.
this document around the “PC for Life” concept. Additionally, new ideas around PC Refresh are welcomed.
