Envision by OCBC
Envision is a service based on digital platform that forms a bridge between planning and goals. It aims to instil the importance of early planning and habitual saving for specific goals and dreams, while users transition from Students to young working adults.
Envision educates users to set early goals, that are relevant to them as individuals and enables them to visualise their dreams along the way as they plan. It also motivates them to imbibe the habit of saving for each milestone of their lives by allowing collective goals, peer-to-peer encouragement and personalised incentives.
A mind map of user research insights
