keshia sharleen's profile

Pitch Fork Music Festival

This project was a really fun and unique project! We had to listen to several musics and paint while listening. Well paint abstractly with acrylic paint on a big piece of paper. Then, turn the painting into an element for the event that we chose.

So, Pitch Fork music festival was the event I chose. It is an annual summer music festival held in Chicago. It is for all ages, they have different genres of music played from rock, indie, dance, to jazz. The festival includes food stalls, art, gig poster, and they support local business. It sounds fun and the event was beautiful.
The painting I made, I redesigned and made it as the festival's background. I decided to make it have pastel colours to let the main elements like the logo and the icons stands out more and be the first focus. Added the icons and doodles as the elements to make it much more fun and have icons for the festival so it is more iconic and so it can represent the festival.
We had to made a pamphlet which is compulsory and the second object was more free. The final outcome, I made is a pamphlet and a survival kit which will be given to the first 100 early bird ticket buyers.

This pamphlet is your normal pamphlet which will be perfect and most suited for promoting and being held or carried during the festival, because it's handy and you can just fold it. The pamphlet includes of the festival's schedule and also information on the areas on the festivals, the list for the foods and good stall, as well as options on transportation, storage and accessibility, and not to forget ticket selling and pricing information.
This is my second outcome, it has a lot of stuff inside of this string bag. Each one of it has it's own purposes and reasons;
- The String bag : it's light, you can fit a lot of stuff inside, and most importantly you don't have to hold it or be bothered by it falling off your shoulder.
- First Aid Kit : be prepared for any injuries or sickness that may occur during the festival, because it is happening outdoor and also due to the unpredictable weather.
- Water Bottle : prevent from hydration
- USB Fan : small, light, easy to use. Just plug it into your iPhone and you won't feel hot anymore.
- Towel : wipe off those sweats or even from the rain drizzles.
- Raincoat : light to carry, you can still jump around in it without being injured or poked by an umbrella and doesn't stand in the way of yourself and others around you form seeing in front.
- UBER Gift Card : Promote one of the sponsors as also a gift to the buyers.
Pitch Fork Music Festival
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Pitch Fork Music Festival

Product and Branding Design

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