2016 to 2017: We grew the Life-Space account from a small WeChat social media maintenance retainer to an e-commerce media promotion campaign to a full fledged ATL brand campaign with a Chinese A-List Star, Liu Tao as part of our China market launch services. We also created martech innovations like a music driven chatbots, edutainment mobile games and an innovative online trial testimonial platform. In just 6 months, we helped Life-Space become the second most popular probiotics foreign brand in China's social media. By November 2017, Life-Space became the best selling brand during Singles Day 2017 for health supplements and for mother-baby product categories with the CEO of the brand crediting my team for its success. In 2018, Life-Safe was sold with massive profits for its stakeholders. Life-Space is now a global advertising account for my agency, George P Johnson / Project Worldwide. Award won: Silver at Dragons Asia (Australia-Southeast Asian award show) for integrated marketing. Case video: 

https://youtu.be/LOQFbGNUB9E