We decided to split off a part of our marketing communication work which concentrates on purer design aspects as is for corporate design projects, advanced logotype development, web applications and editorial projects. The idea of Elementi Design was born.

Consequently the new website should dedicate more space to individual projects instead of covering a largest possible selection of references. We felt it was necessary to go deeper into explaining specific projects, their ideas in the background and also some of their technical functionality aspects, specially in web application design.

But it should also contain the possibility to give new potential customers a first insight in what we are doing and we wanted it to be separated in different main sections which we like to call branches. 

Yes, we wanted it to look cool and elegant. To unit such different work styles, colors and designs, as it is the work range for different clients, and present them in a distinctive and minimal environment we used b/w portfolios and galleries combined with dark masked headers showing city images and modern living street moods.

Modern web design is breathing the air of large images, lots of space and a clean sub division of its thematic parts.

Most of the elements are meant to be supported in a meaningful way by graphic animation effects optimized (or suppressed) for mobile environment to enhance user comfort. Specially portfolio projects are finished by javascript functionality.

A clean and comfortable navigation is introduced to surf more easily through projects or between sections of larger pages. Particular interest was put into mobile menus to make them look cool and elegant. Share and search functions round up that picture.