We Bengaluru

So, why brand Bengaluru?

Bengaluru has been one of the best urban cities in India carrying a lot of cultural heritage in its books. Being known as the “Garden City” and also at one point of time, the city was also referred to as the pensioner’s paradise. And over the years, the city has developed tremendously in terms of business, commerce, entertainment, education, technology and so on. And also not to forget Bengaluru has been ranked the most dynamic city in the world, ahead of Silicon Valley and Boston in the US. People come here from around the world.They come here to live in the heart of the city, visit places of attraction, enjoy nights in rock shows and pubs.

:( BUT WHAT MEMORIES DO THEY TAKE BACK?

:( WHAT EMOTIONAL ATTACHMENT DO THEY HAVE WITH THE CITY?

:) IT'S TIME FOR BENGALURU TO HAVE AN IMAGE FOR ITS INCREDIBLE HISTORY AND BIG CONTRIBUTION FOR MAKING THIS STATE AND THE COUNTRY BEAUTIFUL.

An identity that tells a 480-year rich history.

Let's not leave the heart behind.

As history speaks, no city is built in a day. The city might have drawn attention from around the world for its rapid growth in every possible field. But let's not forget those laid the path for us to enjoy every second of our stay in this beloved city. The Great Bangalore Fort built in the 15th century was the foundation from where it grew steadily into a town and later into a city, Lal Bagh which made the city a beautiful place to live in, Chitrakala Parishath which maintains the cities rich old art and cultural tradition and Electronic City which climbed past Silicon valley just to make Bengaluru the most Dynamic city on Planet Earth.

The visual identity looks more like building a history, rather than building a story supporting the city. The shape also looks too organic and also a thing that keeps developing regardless of the area/field. The city just keeps reaching better.

It’s more about "we"

Let's stand together.

In a world where everything is accompanied by something, where thousands of hands came together to build the gorgeous Taj Mahal, where the evolutionary thinkers built garages next to each other to create an idea creation place called Silicon Valley, where the Wodeyars built a palace that translated so much culture and history into a piece of wonder called the Mysore Palace, everything isn't just about a person and his experience. It’s much more than that. It’s more than a single person. It’s more than a dozen of people. It’s more than an organisation of people. It’s more about a city full of people.

No city is built in a day, not by a single person. It’s a tribute to those who helped each other to build the Bangalore Fort, those who chiselled out the citie’s culture at Chitrakala Parishath, those gardens at Lal Bagh who still keep the city a Green Garden, those who spent hours in developing Electronic city and it goes on.