Tim Woolley's profile

Rip Curl Art Direction

OBJECTIVE
Rip Curl were seeking art direction to capture a series of moments to market irreverent surfer Matt Wilkinson in their Hi-Summer apparel.    

OUTCOME
Collaborating with photographer Ryan Heywood, and film-maker Andrew (Shorty) Buckley, we took a fly-on-the-wall approach to document the story of a day in the life of Matt Wilkinson. Fading into the background, we captured natural moments as life unfolded for Wilko at home in Bondi – coffee, hanging with friends and checking the surf before slipping into an evening silhouette for a few cheeky ones at the bar … A combination of film and Super8 accented the grit of Bondi and I processed the digital photography to fit that feel.
Rip Curl Art Direction
Published:

Rip Curl Art Direction

Published: