Clean Water Fair
Multimedia Advertising Campaign
In 2012, Onondaga County renamed their previous Open House for the internationally recognized 'Save the Rain' campaign to the 'Onondaga County Clean Water Fair.'
With this name change came the need for new visual marketing. The following shows several pieces of the campaign to include print advertising, online banner presence, radio copy as well as outdoor.
Radio Spot
“Support comes from Onondaga County’s Save the Rain program, inviting the residents of Onondaga County to learn more about the ongoing efforts to restore and protect Onondaga Lake and promote sustainability. Join us for the 2012 Save the Rain Clean Water Fair at the Metropolitan Syracuse Wastewater Treatment Facility located on Hiawatha Blvd., Saturday September 22nd from 9am to 2pm. For more information visit savetherain.us”
“Support comes from Onondaga County’s Save the Rain program, inviting the residents of Onondaga County to learn more about the ongoing efforts to restore and protect Onondaga Lake and promote sustainability. Join us for the 2012 Save the Rain Clean Water Fair at the Metropolitan Syracuse Wastewater Treatment Facility located on Hiawatha Blvd., Saturday September 22nd from 9am to 2pm. For more information visit savetherain.us”
Vinyl/Outdoor Advertising. To be placed at event site to advertise the weekend to passersby... in the shop.
...and on the street!
