Young Lions Cannes 2016 Entry - Ad for car rental service
Idea: In a complex country with multiple faiths and beliefs, the idea was to tell that our car service, with its 'Shortest Possible Path' technology, reduces distances.
Line: We don't complicate things. We keep it simple.
Copy: Out of the innumerable man-made things, some divide the society while others foster progress. Like Mu-Kar, an online taxi service. It takes you to your destination with the help of a novel technology; one that calculates the 'shortest possible path' based on traffic inputs and road conditions. Simply speaking, you save your precious time and energy.
