Evercare Hospice & Palliative Care had an outdated website that needed clearer branding and messaging. The client wanted a complete overhaul of the site to make it easy to navigate and to distinguish Evercare Hospice from other hospice providers.

Working side by side with an information architect, I helped completely dismantle the old site and reorganize it according to the content strategy I developed for the project. I then wrote or edited all the copy on the site.

Results
In addition to achieving Evercare’s business objective of communicating what makes Evercare Hospice different from other providers, the site provided information that, surprisingly, no other existing hospice site did:
· What to expect when you call Evercare
· What hospice costs and how it’s covered
· How to know when it’s time for hospice care