BACK TO COLLEGE - Amazon.in
This style guide was made for Amazon.in for the Back to college campaign. 'Back to college' season usually starts from late June to early August when most colleges open for freshers or reopen for existing students. The opportunity is picked by many brands from across categories to leverage the impulse purchase attitude of this generation. The main goal was to make 'back to college' an one-stop store for all the college essentials where students will get the best curated selection and best offers of the season.
The visual theme was kept lively and colourful keeping in mind the youthful target audience of the campaign. The visual idea got inspired from the acronym YOLO - ‘You only live once’ it implies that one should enjoy life, even if that entails taking risks, as if there would not be another chance for it. Vibrant, multi coloured and geometrical shapes were used to give a trendy and happy look to the overall campaign.
