To celebrate Facebook's Ten Year Anniversary, the client approached us with the best brief ever — make. me. care. Though everyone is on Facebook, it's often seen as little more than a time waster. In reality, though, Facebook helps users connect to the people and things they love everyday. And that's powerful. 

The solution? We directed a series of mini documentaries that highlight amazing stories, only made possible through Facebook. From the Humans of New York guy to a librarian who's using Facebook to preserve the Mayan language, we found people from all walks of life, telling the brand's story through the mouths of their users. Through this campaign, our work got hundreds of millions of impressions, most of which were from users sharing our work. Fancy.