The Jacky Winter Group's profile

Lachlan Conn for TAC

The Jacky Winter Group
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gif races psa public service announcement campaign social media digital short-loop
What does your getting-ready routine look like? Showering? Applying make-up? Booking your cab home in advance?

Through our short-loop animation branch Gif Horse, Lachlan Conn devised these two animations for TAC as a part of their #BeRacesReady campaign for the country races. The campaign aimed to encourage race-goers to include organising safe transport to and from the races as a part of their getting-ready routine.

The campaign included a promotional competition in which participants could win an ASOS gift voucher for being races ready.
gif races psa public service announcement campaign social media digital short-loop
gif races psa public service announcement campaign social media digital short-loop
Lachlan Conn for TAC
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The Jacky Winter Group's profile

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The Jacky Winter Group's profile
Melbourne, Australia

Lachlan Conn for TAC

Lachlan Conn's animations for TAC to make sure you know how you're getting home before you've event left.

Published:

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