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The AdRoll Roll Into Summer annual party is back – bigger and better than ever. The party is to be held onboard The Sea Deck and they approached me to create a creative theme that would reflect the vibe of the party. The brief was open to interpretation with a few limitations, mainly around a very tight budget and timeline. 

The deliverables, as part of the brief, included an eDM invite along with a printed Save the Date to be sent to attendees.

I wanted to create a lockup that not only reflected summer, but also one that gave off a nautical feel. I went with a watercolour style effect to illustrate both the waves of the sea and the fresh paint on the deck of a boat.

With the printed piece, I was only given a budget to design and produce an A5 Save the Date postcard. However, I felt a standard A5 postcard just wouldn't do. I wanted the event to be memorable and the Save the Date to make an impact on whoever's receiving it. So I designed a Save the Date that would fold into a boat. This ties in nicely with the theme of the party and allows the recipient to place it on their desk to remind them of the event.

Thank you for stopping by!