Stimulating Creative Enterprise
The report was text-heavy, with only four images across the whole document; it was written in seven sections, one for each thematic aspect, and had the potential to be challenging for a reader to journey through. So, we put ourselves in the reader’s position and created a design to make the reader’s journey easy and engaging. To simplify navigation we used colour coding to identify each theme, and a unifying graphic line device to guide the reader round the document.
To ensure that case studies leaped out within each theme, we designed them in different but harmonious form and colour and used spot UV to add gloss to other design elements. Result – beautiful, readable evidence of higher education’s positive effect on the creative economy, produced to budget
and to deadline.
