Live Love Laugh
Branding and Event Support
Live Love Laugh is an annual auction and run/walk fundraising event that supports Mercy Beyond Borders. The event was founded in 2002 by Jo Marie Guastello. Jo Marie, born and raised in the Columbus Park neighborhood of Kansas City, has dedicated her life to raising money to help educate, buy living supplies and provide business loans to impoverished women around the world.
I was recruited by Jo Marie in 2012 to help with updating existing marketing materials and program assets. After several years of production art support we felt it was time to rebrand the event. I was tasked with creating a new logo and promotional materials for Live Love Laugh. The logo was inspired by the thought of bringing the community together. Hands from the community are brought together and form the heart logo. The colors were inspired by the national colors of South Sudan and Haiti. The logo was a hit with the community and was used on t-shirts, posters, banners and was a featured work of art auctioned off at the event.
