The Discovery Theather logo aims to initiate a process of visual discovering within the logo mark. This process could be prolonged throughout a lifetime. At different angles, locations or times with different ages, viewers would have unique visual interpretations of the logo, especially for young minds with unlimited imagination.
Despite the fact that this logo mark was designed to be anything one could imagine, it does have a principle concept. This concept lies on the negative space that represent the pointing finger. Pointing finger is a universal sign language that we always use when we try to show things to others. Imagine your conversation without the use of a pointing sign ever.