The Daughters of the American Revolution required testimonial ads that would increase DAR membership, gain new financial supporters and spread awareness of DARs goals and achievements.  The design strategy was to create a theme that speaks the tone and voice of the organization conveyed through the continuity between the ads and the additional informational posters.

initially an existing DAR member was going to portray the extreme user, but instead it was decided to use someone who has benefited from the contributions of the organization. This spoke more heavily of the organization's authenticity.

This ad is aimed at existing DAR members, to raise support for the organization as a whole.  The testimonial is given from the perspective of the orginizations president. 

This ad is intended to recruit new DAR members through the perspective of a woman who could be your friend, neighbor, or colleague. It relays her experience of being part of DAR and evokes others to join her.

This informational Poster touches on Americas defeats and pulls on the target audiences heart strings.  The primary goal of raising awareness of the organization and promote community involvement.