PORSCHE
Advertising and Public Relations
Advertising and Public Relations
When Porsche arrives in Indonesia, Ferrari and Maserati has already start operating thus creating a challenge to give the very limited market a reason why Porsche is still the best premium sports car that fits for cities in Indonesia with all its unique condition. Xstream® (My Agency) was appointed to handle Porsche following a 7 agency pitch. The key in winning the account lies in the ability to present Porsche with a strategy that blends Indonesian unique and diversities market rather with Porsche's global policy.
