Project: Coca-Cola Interactive Vending Machine and Facebook Canvas Advertisement for Coca-Cola Philippines

Subject: Interactive Advertising (IN-ADV)

This project served as my finals requirement for our Interactive Advertising class at school, and we were tasked to create online and offline advertisements that are interactive and non-traditional in nature. 

Here in the Philippines, I haven't observed that much non-traditional advertising and promotional efforts from Coca-Cola Philippines, which is why I chose it as my brand/product/service, and I aligned my project with Coca-Cola's Taste the Feeling campaign in order for it to be more relevant to Coca-Cola's nature. 

I'm fully aware that there are Filipinos who are hesitant in embracing non-traditional advertising which could be the reason why Coca-Cola Philippines has not yet totally utilized it, but still I have thought it would be fun to create advertisements for Coca-Cola.

Disclaimer: logos, TVCs, music, product images, and other existing Coca-Cola trademarks are borrowed from the Internet. Feelings stickers are made by me. This is an original concept, and this is only for a school project.

Offline Advertisement – this is placed inside malls. It serves as a digital and interactive vending machine where people must share their feeling when drinking Coca-Cola in order to get a free Coca-Cola in can.

Online Advertisement – this is placed on Facebook because it employs Facebook's Canvas advertising platform. The ad plays Coca-Cola's Taste the Feeling anthem, and it will then show a mini quiz for people to be enticed in purchasing Coca-Cola after viewing and interacting with the ad.