For my catalog project, I created a lookbook designed for a web setting for NYX cosmetics in conjunction with Austin City Limits music festival.
The audience for this catalog is essentially the one that would buy NYX and attend music festivals: a young woman, 18-25, who prefers to save on cash as well as showcase her individuality.
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The general idea is to have a makeup look for each of the four music genres present at the festival: Folk, Electronic, Pop, and Rock. Not only does this catalog provide photo references and product listings for each look, but it also offers an interactive element. When a viewer hovers their mouse over the corresponding dots on the page by the description of each look, a playable playlist slides in by the photo featuring songs from said genre.
Thank You!
